AlZain
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SCOPE
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A celebration of Emirati culture and heritage, βAlZainβ is a womenβs only festival hosted at Al Muwaiji fort in the oasis of AlAin. The event aims to bring the spirit of urban festivals to rural areas, while respecting regional customs and traditions.
re-branding, marketing, merchandise
The custom typographic logo incorporates the geometric elements of Emirati womenβs cultural adornments, most notably the burqaa (face veil) and the henna (hand tattoo). The abstract representations serve as a subtle gesture to the original reference while maintaining a modern typographic style.
concept
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photography for mock-up purposes only | Β© 2022 Francesco Scotti for Vogue Arabia